Why installing SSL on the Website is an Important Boston Seo Factor in 2019

With the increased e-commerce and apps growth, there is an increasing need for a secure Internet experience. Secure Socket Layer (SSL) certificate is capable of protecting your business and customers from hackers, prying eyes, malware and, malicious virus. 

This makes it an indispensable asset. However, marketing teams and digital marketing companies such as Boston SEO that offers SEO services should never assume SSL to be a simple thing that is not within their staff. 

Google wants to make a point that your data doesn’t get shared with anyone. Thus, they brought a necessary change to the algorithm rankings. any website with an SSL certificate is to appear higher in the Google search result, as compared to a website which does not. As a digital marketing company, this information is critical to measure the effectiveness of your Search Engine Optimization services.

Three Reasons SSL Certification is Vital for Boston SEO

Although there is a long list of reason for adding SSL on your website, Here are the three most important ones that you as a business owner have to know. 

It will Impact Your Bounce Rates and the time Visitors take on the Site

If you have not installed on your site an SSL certificate, your website visitors will be seeing a warning saying ‘Not Secure!’ in the address bar. Overlaid with a red X for all pages that don’t have HTTPS set up correctly. 

Depending on what type of site you have, this may cause visitors to leave your site. If you have a shop on your site that takes payment or have request email details, The absence of SSL certification will mean that the visitors cannot trust your site thus they will navigate away. Whether your website has purely informational content, non-savvy visitors will think that it is hacked or broken and will click away quickly. 

This is indirectly affecting Our SEO Boston as your bounce rates and time on site are likely to be affected. The ranking correlation exists between lower bounce rates and longer time on site. If your website page is ranking well and getting good click-through rate, but the same page itself is having a high bounce rate, then this is an indication to Google that the site is not giving users the kind of information they are looking for. 

Low time on-site or high bounce rate will increase the chances that Google is capable of serving up different users’ results from the competitor’s websites with a lower bounce rate. This is especially true for sites that are content-driven or those that offer a product or service. Higher click-through rates are a sign that users are finding the content that they’re looking for, however, if the pages are not SSL certified, the visitors will lack the necessary confidence to keep visiting on your website. 

3. It May Be Enough to Rank You Ahead of Your Competitors

Since the algorithm for Google ranking takes into account many factors, SSL certification does not seem to be a big deal. This is considered a great opportunity where website owners, developers, and top boston seo specialists will assist in getting the website ahead of competition-wise.

  • It is easy, cheap and quick to implement SSL certification 
  • It is definitely a consideration in Google’s ranking algorithm
  • Most of your competitors are probably not having SSL certification 

If you have a website that is tied to another on several other aspects of the ranking signal, having SSL Certification is enough to outperform them. If you are targeting keywords with high competition, you will need to include an SSL certification. 

SSL will give you a competitive edge 
Installing SSL to your website will not make you rank number one suddenly for every keyword, but, having SSL can make your site rank higher. As a search Engine Optimization Expert, when drafting a strategy for your SEO services, it is important to plan for the keywords that are highly competitive.

You don’t want to be burned as a result of something trivial like lack of an SSL Certificate in your website. But one out of the two hundred ranking signals is SSL which is used by Google, its importance cannot be ignored by SEO Company in Boston.

How Does It Affect Search Engine Rankings?

An SSL certificate will affect your website’s search engine rankings in the below ways.

1. A boost your search engine rankings

Google has confirmed that a secure website with an SSL certificate will have an advantage over other websites that are not as encrypted and secure, provided that other factors of search engine optimization (SEO) will remain constant.

2. Improving SEO 

An SSL certificate (a secure and safe website) will significantly improve your website user experience. If a user land on the insecure and unsafe website, there would be visible indicators showing that the site is not protected, and therefore he needs to quit browsing on it.

Websites which offer a poor user experience will not rank consistently in the SERPs top positions. Sites that are Unencrypted with no SSL certificates will fail in delivering good user experience.

SEO is not an island, in relation to several factors both external to the web and internal to the site. The algorithms of the Search engine are becoming complex and evaluating a website based on many factors, all are weighted differently. Are customers staying on your web page? What is the structure of your site? Do you have legitimate links to your website?

An SEO strategy should not rely simply on picking a number of keywords and generating a greater density out of the given keywords on your page, you need to rather encompass on a holistic approach in order to attract visitors. It is dangerous to focus on the top three or four keywords. Google is pushing marketers to stop thinking about what is best for their search engine and begin to think towards the best interest of the user.


If you want to survive and thrive in today’s digital landscape, you need to have an encrypted website. You should ensure that you possess a proper SSL certificate for the site and ensure that it is safe and encrypted for your website visitors. By implementing a user-centric approach to your SEO will reduce the need for knowing the exact conversion data and attract multiple visitors to your website.

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